Meet Our Experts
Our AI doesn't work alone. Every report is backed by the real-world experience and strategic oversight of our seasoned e-commerce veterans.
Mr. David Sherman
Founder and CEO
David Sherman brings over 35 years of unparalleled executive experience in manufacturing, importing, and distributing consumer goods across North America. After founding and rapidly scaling Sherman Lighting Ltd. into a major Canadian manufacturer, he successfully sold the business and transitioned to corporate leadership. Recognizing the shift towards globalization, he established DS Advanced Enterprises Ltd. to master overseas sourcing. His profound understanding of the entire product lifecycle—from factory floor to retail shelf—ensures our strategies are grounded in reality. David’s visionary leadership guarantees that every Prime Profit Lift report delivers hard-hitting, pragmatic advice that drives tangible business growth.
Muhammad Saleh Saqib
Technical Director
With over 20 years of robust experience in full-stack web development and cloud infrastructure, Muhammad leads our AI and technical engineering teams. Holding a unique blend of BCS and MBA degrees, he bridges the gap between complex technical solutions and overarching business objectives. His extensive 5-star portfolio spans from payment gateway integrations to complex API architectures across global platforms. Having held pivotal roles such as MIS Manager and IT Instructor, Muhammad ensures our platform remains cutting-edge, secure, and incredibly fast. His meticulous oversight guarantees that our AI engine delivers flawlessly accurate data for every single analysis.
Mr. Matthew Sherman
Director of Sales
Joining the executive team in 2013, Matthew has been the driving force behind our rapid market expansion and client acquisition strategies. Rising quickly to Vice President of Sales, he has a proven talent for identifying lucrative business opportunities and forging lasting partnerships. Matthew injects high energy, enthusiasm, and out-of-the-box thinking into our corporate DNA, consistently pushing the boundaries of traditional sales. His deep understanding of seller pain points ensures our platform remains fiercely customer-centric. Matthew’s strategic direction is a major asset to the forward development and continuous growth of Prime Profit Lift.
Hamza Khalid
Director Business Development
Hamza is a staunch entrepreneur, venture capitalist, and startup guru who has a track record of transforming novel concepts into highly successful enterprises. Specializing in strategic growth and relationship management, his primary mission is to aggressively outgrow the competition by establishing ironclad business ties with our clients. Hamza brings a critical investor’s eye to our operations, ensuring our services constantly over-deliver on ROI for our users. By keeping a strict pulse on client requirements and market demands, he ensures that our expert-supervised reports remain the undisputed gold standard in the industry.